Kelpi packaging approaches market launch

Award‑winning planet-positive home-cleaning brand Homethings has selected Kelpi’s highly innovative new packaging for the next generation of their refill sachets – marking the world’s first deployment of their seaweed derived coatings.
The two UK‑based sustainability businesses, both certified B Corps, have partnered on the pioneering initiative to accelerate positive environmental change and demonstrate what’s possible when purpose‑driven companies collaborate.
“Homethings is on a mission to clean up cleaning,” said Matthew Aubrey, founder of Homethings. “We've been really impressed with the performance of the Kelpi material, and we love the story behind Kelpi's mission and products. With Kelpi we’re able to use a material with better sustainability that also creates a better product for our customers."
Kelpi CEO Hugo Adams added: “At Kelpi we’re proving cutting‑edge science can deliver real‑world solutions to the plastic crisis. Partnering with Homethings shows what’s possible when mission‑aligned companies collaborate. Together, we’re demonstrating that the future of home cleaning and packaging can be both high‑performance and planet‑positive.”